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Privacy Policy

Last Revision Date: April 15th, 2022


Welcome to the websites, mobile applications, or widgets (as the case may be) operated by Platform Good, Inc. (including its subsidiaries, affiliates, agents, and service providers, collectively, “Platform Good,” “we,” “us,” or “our”). Platform Good provides (a) a platform through its website at and attendant mobile applications "Run For Good Fitness Tracker" (collectively, with any new features and applications, the “Platform”) and the Platform Good Community and related services (collectively, with the Platform, the “Platform Good Services”). The Platform provides information about Platform Good and explains how users can post a fundraiser and details our related services (together with the Platform, the “Services”) to users and visitors (“you” or “your”).

This Privacy Policy (the “Policy”) describes and governs how we collect, use, share and protect information collected in the context of our Services. Before you use or submit any information through or in connection with the Services, please carefully review this Policy. By using any part of the Services, you acknowledge the collection, use, and disclosure of your information as outlined in this Policy. To the extent allowed by law, the English version of this Policy is binding and other translations are for convenience only.

If you are in the European Economic Area, the United Kingdom or Switzerland (collectively “Europe”):

  • for the purposes of the EU General Data Protection Regulation 2016/679 (the “GDPR”), the data controller is Platform Good, Inc. and can be reached at; and
  • you acknowledge you have read and understood its terms.

If you are a resident of California, the California Consumer Privacy Act of 2018 provides you with additional rights. Please see the California Consumer Privacy Act Notice for more information.



As further described below, when you use or otherwise access the Services, we collect information in multiple ways, including when you provide information directly to us, and when we passively collect information from your browser or device (e.g., by logging how you interact with our Services).


1.1 Information That You Provide Directly to Us;


A. Registration information; When you register for our Services or open an account, we collect your email address and login details, your zip code, your country, your phone number (for purposes of multi-factor authentication and to provide you with important messages), and any information you choose to provide us (such as a profile picture).


B. Creation of a fundraiser; When you create a fundraiser on the Platform, we collect the information you choose to provide us in relation to your fundraiser and we display it through our Platform. For example, you can provide a fundraiser title, choose a fundraiser type (Marathon, Walk-A-Thon, or Bike-A-Thon), upload images and describe your fundraiser goals. If you upload personal data related to third parties, you acknowledge and agree that you have the authority of the relevant third parties for us to access and use the relevant data and that you have notified the third parties and informed them of how their information is collected and used by Platform Good to provide the Services. We reserve the right to identify you as the person who has made the referral in any messages that are sent to them.


C. Donation information; On the Platform, when you donate to a fundraiser, we collect your contact details (such as name and email address), zip code, country, and any information you choose to provide us (such as a description of why you have donated). 

Our payment processors collect your credit card details and other information necessary to process the donation such as your home address.


D. Public Communications;
You can post comments, leave feedback, send thank-you notes, or otherwise communicate with other users through our Platform. Any content, including such comments, feedback, and notes that you choose to post through our Platform is available to the public by default. 

Please remember that any information that is disclosed in these areas becomes public information for both us and other users to use and share. Take care not to share personal data unless you intend for that data to become public. Please also be considerate and respectful of others while using the community to share your opinions. We reserve the right but do not have the obligation, to review and monitor such posting or any other content on our Services, and to remove postings or content that may be viewed as inappropriate or offensive to others.


E. Communications to Platform Good; You may contact us via email. You may also choose to respond to surveys that we send out or queries about your fundraisers.  When you do so, we collect the information you choose to provide us, such as your contact details, any images you choose to upload, and the contents and nature of your message.


We would ask that you take care not to send financial information or other sensitive personal data to us through our chat services or other means unless we ask you specifically for that data as part of providing our  Service to you.  When you provide such information to us directly, you consent to the processing of this data by Platform Good and/or our service providers. We collect the information listed in this section for the purposes described below in the sections “Our Use of Information Collected” and “Our Disclosure of Information Collected Through the Services.” While you are under no obligation to provide us with such information, should you choose to withhold such information, we may not be able to provide you with some or all of the Services.


F. Information relating to third parties; You can choose to provide us with information relating to third parties. If you decide to do that, we give you the option to either add information to our Platform or to provide us access to information stored in your email and mobile device’s address books, such as names, email addresses, or phone numbers of your contacts (collectively, “Third-Party Data”).
If you use any feature of the Services that allows you to communicate with third parties (such as to refer a third party to the Services or to communicate with them regarding a fundraiser or a donation), either by submitting Third-Party Data to the Services or otherwise permitting the Services to automatically access Third-Party Data in your possession, you acknowledge, represent, and agree (a) that you have the authority of the relevant third party for us to access and use the relevant Third-Party Data, and (b) that you have notified these third parties and informed them how their information is collected and used by Platform Good to provide the Services.
We reserve the right to identify you as the person who has made the referral in any messages that are sent to them. We use Third-Party Data to (1) contact such third party using the Third-Party Data provided, and/or (2) provide you with an editable template message designed to facilitate communication between you and such third party through the Services. In addition to sending the foregoing communications, we may also send reminders or related messages to you and to third parties on your behalf from time to time where permitted by applicable law. In each case, any such communications sent to third parties using Third-Party Data will provide a means to “opt-out” of receiving further communication of the same nature.


G. Sensitive information; You can also provide us with information about yourself or third parties that is considered sensitive, such as political opinions, health information, or religious beliefs.  If you post this information in a fundraiser, you choose to provide such information to be published publicly in relation to your fundraiser, donation, or otherwise.

When you provide such information to us directly, you consent to the processing of this data by Platform Good and/or its service providers. We collect the information listed in this section for the purposes described below in the sections “Our Use of Information Collected” and “Our Disclosure of Information Collected Through the Services.


H. Biometric information:

We use third-party services for identity verification and fraud prevention purposes. These biometric information services, acting as our processors, may collect a copy of your government-issued ID (i.e., your driver’s license, state ID card, or passport) and a scan of the picture on your government-issued ID for identification purposes (“biometric information”) and employ facial recognition technology to verify your identity. These biometric information services provide us with a confirmation as to whether your identity has been validated or not. Except as stated here, Platform Good does not retain any biometric information, and instead, that information is maintained by the processors performing the services.

By sharing your information with these biometric information services, you consent to the collection, processing, sharing, and storage of your biometric information for identity verification and fraud prevention purposes. 

Your biometric information will be used for identity verification and fraud prevention purposes and in accordance with this Policy. If you do not consent to the collection and use of your biometric information, we will use a copy of your government-issued ID and other information to verify your identity.

Your biometric information will be retained by our processors for as long as necessary for identity verification and fraud prevention and in accordance with applicable law.  Please contact us at to the extent you have any questions regarding your biometric information.


G. Data from Other Services:

Platform Good may use other third-party services to improve the quality of our own customer database so that we might improve our Services to you.  If you would like to opt out of these efforts, please contact us at


1.2. Information That is Passively or Automatically Collected;

A. Device & Usage Information:
When you interact with Platform Good through the Services, we automatically receive and store certain information from devices that you use to access the Services. This information is collected passively by using various technologies and includes the type of internet browser or mobile device you use, any website from which you have come to the Services, your operating system, and location data through an IP address that identifies the city and state where you logged into the Platform or your precise geo-location if you have permitted your mobile device to provide that information to us. Platform Good either store such information itself or such information is included in databases owned and maintained by Platform Good, and/or its agents or service providers.


B. Location Information:
When you use the Services to organize a fundraiser, the Services request that you provide your zip code, city or town, and state or province of residence. Please keep in mind that other users of the Services can view your zip code, city or town, and state or province of residence in connection with the fundraiser if it is made available within Platform Good's Public Search Directory. We also use your location information as described above under “Device & Usage Information”, and in an aggregate way, as described below in the “Aggregated Data” section.


C. Cookies and Other Electronic Technologies:
When you interact with the Services, we try to make that experience simple and meaningful. When you visit our Platform, our web server, third-party business providers, and/or the Social Networking Services (defined below) integrated into the Service, we use cookies or other electronic technologies (such as web beacons or pixel tags) for various purposes. Cookies are small pieces of information that are issued to your computer or mobile device when you visit a website, or access or use a mobile application. That information regarding your use of the Platform is stored and sometimes tracked. Web beacons are transparent image files, which enable the Platform to track website usage information.  Unlike cookies, web beacons are not placed on your computers. Pixel tags are tiny graphic images with unique identifiers that track the online movements of our users. Unlike cookies, pixel tags are embedded in web pages. We will refer to the cookies and other technologies identified here collectively as “Cookies” for purposes of this Policy. 


D. Type of Cookies
Some Cookies are strictly necessary to make our Services available to you (“Essential Cookies”). For example, Essential Cookies are used to provide the chat and login functionality and to remember your consent and privacy choices. We cannot provide our Services without these Essential Cookies.
We also use Cookies for functional purposes in order to maintain and improve our Services or your experiences, and for marketing purposes (collectively, “Non-Essential Cookies”). Some of the Non-Essential Cookies used are set by us to collect and process certain data on our behalf and some are set by third parties and/or our Social Networking Services.  


E. Information to and from Social Networking Services  Non-Essential Cookies include Cookies we use in conjunction with the Social Networking Services. One of the special features of the Services is that it allows you to enable or log into the Services via various Social Networking Services, like Facebook or Twitter, or to upload videos using YouTube APIs (“Social Networking Service(s)”). By directly integrating these services, we aim to make your online experiences richer and more personalized. To take advantage of these features, we will ask you to provide your credentials for the applicable Social Networking Service in order to log in to our Services. When you add a Social Networking Services account to the Services or log into the Services using your Social Networking Services account, we will collect relevant information necessary to enable the Services to access that Social Networking Service. As part of such integration, the Social Networking Service will provide us with access to certain information that you have provided to the Social Networking Service (for example, your name and photograph, as well as other information that you permit the Social Networking Service to share with us).

We will use, store, and disclose such information in accordance with this Policy. However, please remember that the manner in which Social Networking Services use, store, and disclose your information is governed by the policies of such third parties, and Platform Good shall have no liability or responsibility for the privacy practices or other actions of any Social Networking Services that may be enabled within the Services. For example, if you upload a video onto your fundraiser using the mobile application for the Platform, your video will be uploaded using YouTube and subject to Google’s Privacy Policy and Google’s Security Settings. You also have the option of using single sign-on or posting your activities to Social Networking Services when you access content through the Services. By proceeding, you are allowing the Social Networking Service to access your information on the Platform, and you are agreeing to the Social Networking Service’s terms of use and privacy policy in your use of the Service. You further acknowledge that if you choose to use this feature, your friends, followers, and subscribers on any Social Networking Services you have enabled will be able to view such activity. For example, if you sign on using Facebook, Facebook’s privacy policy and terms of service would apply to the data Facebook might obtain from your activities on Platform Good. Please visit the terms of use and privacy policy of the relevant Social Networking Service to learn more about your rights and choices, and to exercise your choice about those technologies.  


F. Analytics 

We use third-party web analytics services on our Services, such as those of Google Analytics, to help us analyze how users use the Services, including by noting the third-party website from which you arrive, and providing certain features to you including Google Signal features such as user id tracking, dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics, and interests reporting, user segment analysis, device reporting, display advertising, and video ads reporting. The information (including an anonymized IP address) collected by the technology will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Services. This information can be used to place interest-based advertisements on the Platform. This may result in you seeing advertisements for our Platform when you visit other websites. To prevent Google Analytics from using your information for analytics, you can install the Google Analytics Opt-out Browser Add-on. You can also adjust your advertising settings. Google’s ability to use and share information collected by Google Analytics about your visits to the Site is restricted by the Google Analytics terms of use and the Google policy.


G. Why We Use Cookies
We use Cookies to collect information about your access to and use of the Platform, including to: (1) allow you to navigate and use all the features provided by our Platform; (2) customize elements of the layout and/or content within the Platform and remember that you have visited us before; (3) identify the number of unique visitors we receive; (4) improve the Platform and learn which functions of the Platform are most popular with users; and (5) understand how you use the Platform (e.g., by learning how long you spend on the Platform and where you have come to the Platform from). As we adopt additional technologies, we may gather additional information through other methods. We will notify you of such changes with updates to this Policy.


H. Your Cookie Preferences
Most web and mobile device browsers automatically accept Cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about Cookies by visiting, which includes additional useful information on Cookies and how to block Cookies using different types of browsers or mobile devices.
You can also consult the “Help” section of your browser for more information (e.g., Internet ExplorerGoogle ChromeMozilla Firefox, or Apple Safari).  If you receive tailored advertising on your computer, you can generally control Cookies from being put on your computer by visiting the following:

          1. or advertising based in the United States either the Network Advertising Initiative’s Consumer opt-out link, the Digital Advertising Alliance’s Consumer opt-out link, or the Your Ad Choices for App tool; or 
          2. for advertising in Europe, the Digital Advertising Alliance Consumer Ad Choices opt-out link. 

You can also manage the use of Flash technologies, including Cookies and local storage objects with the Flash management tools available on Adobe’s website. Please note that by blocking any or all Cookies, you may not have access to certain features or offerings of the Services.
If you are accessing our Services through a mobile device, you can also update your privacy settings on your device by setting the “Limit Ad Tracking” and Diagnostics and Usage setting property located in the settings screen of your Apple iPhone or iPad, or by resetting your Android ID through apps that are available in the Play Store. You can also limit information collection by uninstalling the App on your device and you can use the standard uninstall process available as part of your device for this purpose.  Finally, and in connection with the Social Networking Services, you can visit your settings with each of the Social Networking Services to exercise your choice about those technologies. 



Platform Good uses the information collected from the Services in a manner that is consistent with this Policy. We use the information that you provide (or otherwise permit the Services to access) for the following purposes:


2.1 Communicating With You; We use the information we collect to contact you for administrative purposes (e.g., to provide services and information that you request or to respond to comments and questions). For instance, if you contact us by email, we will use the information you provide to answer your question or resolve your problem. In addition, we may call you if you are not responding to email and your fundraiser is subject to refunds.

We also use the information we collect to send you communications relating to the Services, such as updates on events, communications relating to products and services offered by us and by third parties, and communications about services we believe will be of interest to you. For example, we can send periodic emails to registered users of the Services relating to their recent interactions with the Services, such as donating to a fundraiser.

If you are located in Europe, we processing this information as necessary (i) to fulfill our obligations under our contract with you or in order to take steps at your request prior to entering into a contract, or (ii) for our legitimate interest, such as to maintain our relationship with you or to protect you and us against fraud.  


2.2 Providing the Services; We use the information we collect to operate, maintain, and provide our Services such as enabling access to the Platform, customer support, or to complete transactions.  

If you are located in Europe, we process this information as necessary (i) to fulfill our obligations under our contract with you or in order to take steps at your request prior to entering into a contract, or (ii) for our legitimate interest, such as to maintain our relationship with you or to protect you and us against fraud. 


2.3 Security and Fraud Prevention; We use the information we collect to secure our Services and verify identity, prevent fraud, and continually improve these aspects of our Services.  This includes our request for your (mobile) telephone number to conduct multi-factor authentication when you create an account and/or at the time you set up withdrawals as a beneficiary.

If you are located in Europe, we process this information as necessary for our legitimate interest in maintaining our security systems, protecting our business, and/or protecting you and us against fraud.


2.4 Analytics, Research, and Product Development; We use the information we collect to analyze data usage trends and preferences in order to improve the accuracy, effectiveness, security, usability, or popularity of our Services.  We further use data in connection with our research on our customer demographics, interests, and behavior.

If you are located in Europe, we process this information (i) to fulfill our obligations under our contract with you or in order to take steps at your request prior to entering into a contract, or (ii) for our legitimate interest to monitor and improve our Services and your experience on the Platform or to maintain our relationship with you; or (iii) to protect our business or protect you and us against fraud.


2.5 Customization; We use the information we collect, such as device identifiers, to learn how users interact with our Services in order to personalize the content of our Services.

If you are located in Europe, we process this information (i) to fulfill our obligations under our contract with you or in order to take steps at your request prior to entering into a contract; or (ii) for our legitimate interest to monitor and improve your experience on the Platform.

2.6 Legal; We use the information we collect to defend our legal rights, comply with state, local, federal or international laws, and enforce our Terms of Service and this Policy.

If you are located in Europe, we process information to comply with legal obligations.



There are certain circumstances in which we share information collected through the Services with certain third parties without further notice to you, as set forth below.

3.1 Business Transfers; As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution, similar event, or steps taken in anticipation of such events (e.g., due diligence in a transaction), user information may be part of the transferred assets.

3.2 Affiliates and Subsidiaries; We share your personal information among the Platform Good entities, including our affiliates and subsidiaries, in order to provide our Services including hosting, marketing, and publicizing fundraisers; providing you with customer support; administering funds in connection with fundraisers; authenticating donors; sending you communications, and conducting the other activities described in this Policy.

3.3 Agents, Consultants, Vendors, and Related Third Parties; Platform Good contracts with other companies to perform certain business-related functions on Platform Good's behalf, and we provide access to or share your information with these companies so they can perform services for us. Examples of such functions include marketing, mailing information, data storage, security, identity verification, fraud prevention, payment processing, legal services, and maintaining databases. We limit the personal information provided to these service providers and entities to that which is reasonably necessary for them to perform their functions, and we require them to agree to maintain the confidentiality of such information.

3.4. Legal Requirements; Platform Good can access, disclose, transfer and preserve your information when we have a good faith belief that doing so is necessary to: (i) comply with the law including subpoenas, search warrants, court orders, and other legal processes; and respond to inquiries or requests from government, regulatory, law enforcement, public authorities, or content protection organizations; (ii) protect and defend the legal rights, privacy, safety or property of Platform Good, its affiliates, subsidiaries, employees, agents, contractors, or its users; (iii) permit us to pursue available remedies, commence, participate in, or defend litigation, or limit the damages we may sustain; or (iv) enforce this Policy or any applicable Terms of Service.

3.5 Organizers and beneficiaries of fundraisers; We share your information with organizers and, if not the same, the beneficiaries of the fundraiser. For example, if you donate to a fundraiser, we share your name, email address, and donation information you’ve provided in connection with your donation with the organizer or beneficiary, who may contact you. For example, if an individual starts a fundraiser for a Charity and you donate to that fundraiser, then if the information is requested, (i) the Charity can receive information about both the organizer, if not the same, and donors, and (ii) organizer can receive donor information.  In the same scenario, the beneficiary may communicate with you about your donation and/or may rely on your information in order to comply with its legal and auditing requirements.

3.6 Your Consent; In certain situations, we may share your information in the event that you consent to the sharing of your information. For example, we may partner with third-party organizations to arrange for specific fundraisers. If you consent to our providing your contact information to a specific partner, we share, with the partner organization, your name, email address, and other information you’ve provided in connection with your donation to the specific fundraiser.

3.7. Aggregated Data; We aggregate, anonymize, and/or de-identify information collected actively or passively about you so that the information no longer relates to you individually.  We then use that data for various lawful purposes, including but not limited to our research on our customer demographics, interests, and behavior. We also share this information with our affiliates, agents, business partners, research facilities, or other third parties (e.g., Google Analytics).

3.8 Cookies and Other Electronic Technologies; Information is shared as stated in the section entitled “Cookies and Other Electronic Technologies.” 

3.9 Other Users of Our Services; We provide your information to other users of our Services if you choose to make your information publicly available in a publicly accessible area of the Services, such as in your fundraiser or in the comments.



Please be advised that some information you provide may be publicly accessible, such as information posted in forums or comment sections. We also collect information through forums and communities, surveys and customer support communications, your communication to us of ideas for new products or modifications to existing products, feedback and other solicited or unsolicited submissions (collectively, with publicly-accessible information, “Volunteered Information”). By sending us Volunteered  Information, you further (a) agree that we are under no obligation of confidentiality, express or implied, with respect to the Volunteered  Information, (b) acknowledge that we may have something similar to the Volunteered  Information already under consideration or in development, (c) grant us an irrevocable, non-exclusive, royalty-free, perpetual, worldwide license to use, modify, prepare derivative works, publish, distribute and sublicense the Volunteered  Information, and (d) irrevocably waive, and cause to be waived, against Platform Good and its users any claims and assertions of any moral rights contained in such Volunteered  Information. This Volunteered  Information section shall survive any termination of your account or the Services.



Our Services are not designed for use by individuals under the age of 13 (or 16 for children located in Europe). If you are under the age of 13 (or 16 for children located in Europe), please do not use the Services and/or submit any information through the Services. If you have reason to believe that a child under the age of 13 (or 16 for children located in Europe) has provided personal information to Platform Good through the Services, please contact us at, and we will delete that information from our databases to the extent required by law.



This Policy applies only to the Services. The Services can contain links to other websites not operated or controlled by Platform Good (the “Third-Party Sites”). The policies and procedures we described here do not apply to the Third-Party Sites. The links from the Services do not imply that Platform Good endorses or has reviewed the Third-Party Sites. We suggest contacting those sites directly for information on their respective privacy policies.



While no organization can guarantee perfect security, Platform Good has implemented and seeks to continuously improve technical and organizational security measures to protect the information provided via the Services from loss, misuse, unauthorized access, disclosure, alteration, or destruction. For example, limiting access to information only to employees and authorized service providers who need to know such information for the purposes described in this Policy. 



Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT and a common approach to responding to DNT. Learn more about Do Not Track.



We retain your information for as long as we deem necessary for the purpose for which that information was collected and for our legitimate business operations; provided, however, that your information is only retained to the extent permitted or required by applicable laws. When we no longer need to retain your information, we will take reasonable steps to remove it from our systems and records and/or take steps to anonymize it so that you can no longer be identified from it in accordance with our internal document retention policies.


When determining the retention period for your information, we take into account various criteria, such as the type of products and services requested by or provided to you, the nature and length of our relationship with you, possible re-enrollment with our products or services, the impact on the Services we provide to you if we delete some information about you, mandatory retention periods provided by law and the statute of limitations.



Platform Good is a global organization headquartered in the United States, which processes your information on servers in a number of countries, including the United States. Platform Good has implemented other appropriate cross-border transfer solutions, such as Standard Contractual Clauses approved by appropriate regulatory authorities, to provide adequate protection for transfers of certain personal data from the European Economic Area, United Kingdom, and Switzerland to the United States.



The Platform is hosted in the United States. If you are visiting the Platform from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country. By using the Platform, you consent to your information being transferred to our facilities and to the facilities of those third parties with whom we share it as described in this Policy.



If you are located in Europe, you have the right to ask for an overview of the information we process about you, and for a copy of your information. In addition, you may request us to update and correct inaccuracies, delete your information, restrict the processing of your information, or exercise your right to data portability to easily transfer your information to another company. In some cases, you may object to the processing of your information and where we have asked you for your consent to process your information, you can withdraw it at any time. You may also withdraw a previously given consent for processing your personal information; the withdrawal of consent shall not affect the lawfulness of the processing based on consent before its withdrawal. The above rights may be limited under applicable law.

You can make a request to exercise any of these rights in relation to your information by sending the request to us at For your own privacy and security, at our discretion, we may require you to provide your identity before providing the requested information. Please note that Platform Good may take up to 30 days to fulfill such requests.

The above rights can be limited under applicable law. You also have the right to lodge a complaint with the local data protection authority if you believe that we have not complied with applicable data protection laws. You also have the right to lodge a complaint with the supervisory authority of your residence, place of work, or where the incident took place.

The Irish Data Protection Commissioner shall act as the competent supervisory authority for users in the European Economic Area.  The Information Commissioner’s Office shall act as the competent supervisory authority for users in the United Kingdom.




Your access to and use of the Services is subject to Platform Good'a Terms of Service and such other terms, which may be made available to you in connection with your use of the Services.  



Platform Good reserves the right to update or modify this Policy at any time and from time to time. We will notify you of any material updates or changes we make to this Policy. If you disagree with our revisions to the Policy, you can deactivate your account or discontinue the use of our Services. Please review this Policy periodically for any updates or changes to this Policy.

By using our Platform and Services after any such update or modification, you acknowledge that you have read and understood the terms of the Policy as updated or modified.